- Prime Visibility Media Group, Inc. (“Prime Visibility”) is an online performance advertising network and digital marketing agency formed through the concurrent acquisitions of Prime Visibility and AdOn Network
- Steve Jarmel (Partner) sourced the co-investment equity and senior debt and served as Chairman of the Board of Directors
Prime Visibility Media Group
Prime Visibility Media Group is a full-service digital marketing agency and online performance advertising company formed by the concurrent acquisitions of Prime Visibility and AdOn Network.
- Take advantage of a rapidly growing digital marketing industry by combining and scaling an online advertising network and digital marketing agency
- Advertising budgets are increasingly shifting dollars to digital advertising from TV, radio, and print
- Brands recognizing the value proposition and ROI of digital marketing
- Replaced incumbent leadership team with industry experts
- Hired S. Brian Mukherjee as President in April 2010; promoted to CEO in October 2010
- Revamped product offerings, expanded customer relationships to accelerate growth
- Identified and executed key cross and up sell opportunities across business units
- Revamped incentive compensation structure to align corporate and individual goals
- Sold non-core products, acquired and integrated a technology engine, which expanded offerings to 3rd party advertisers and publishers
- Sold to blinkx plc (LSE: RTHM), in November 2011
