Prime Visibility Media Group

Prime Visibility Media Group is a full-service digital marketing agency and online performance advertising company formed by the concurrent acquisitions of Prime Visibility and AdOn Network.

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  • Prime Visibility Media Group, Inc. (“Prime Visibility”) is an online performance advertising network and digital marketing agency formed through the concurrent acquisitions of Prime Visibility and AdOn Network
  • Steve Jarmel (Partner) sourced the co-investment equity and senior debt and served as Chairman of the Board of Directors
  • Take advantage of a rapidly growing digital marketing industry by combining and scaling an online advertising network and digital marketing agency
  • Advertising budgets are increasingly shifting dollars to digital advertising from TV, radio, and print
  • Brands recognizing the value proposition and ROI of digital marketing
  • Replaced incumbent leadership team with industry experts
  • Hired S. Brian Mukherjee as President in April 2010; promoted to CEO in October 2010
  • Revamped product offerings, expanded customer relationships to accelerate growth
  • Identified and executed key cross and up sell opportunities across business units
  • Revamped incentive compensation structure to align corporate and individual goals
  • Sold non-core products, acquired and integrated a technology engine, which expanded offerings to 3rd party advertisers and publishers
  • Sold to blinkx plc (LSE: RTHM), in November 2011
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