The RepTrak Company is Acquired by Periscope Equity

Chicago, IL — Periscope Equity, LLC (“Periscope”), a Chicago-based private equity firm that partners with founder-owned, technology-enabled business services companies, announced today its new investment partnership with the RepTrak Company™ (“RepTrak”), a leader in reputation intelligence.

With a history spanning over 20 years in reputation measurement and management, RepTrak has built unique capabilities in reputation intelligence. This partnership with Periscope is a significant milestone, poised to strengthen RepTrak’s competitive market position and accelerate its growth trajectory.

“Periscope maintains a strong thematic interest in the corporate reputation management industry due to several strong underlying tailwinds that we expect to continue. The fact that some of the largest global brands turn to RepTrak for reputation measurement and management is a testament to RepTrak’s unique combination of proprietary data, robust analytics, and high-quality advisory services, which are unseen in the industry today,” said Steve Jarmel, Periscope Partner.

The acquisition will allow for an elevated focus on realizing key innovation initiatives including:

• Amplifying our unique multi-stakeholder and industry-focused
• Strengthening strategic partnerships and deepening client relationships.
• Broadening our core offerings to resonate with a wider executive audience.
• Augmenting our advisory team with more granular, actionable recommendations.
• Gaining scale by acquiring strategic communications firms with deeply entrenched enterprise customer relationships.
• Expanding our data visualization platform to enrich the user experience.
• Scaling tech-enabled, multi-country programs for greater impact.
• Leveraging AI to amplify platform functionality and advisory services.

“This partnership with Periscope represents an exciting milestone for us. With their support, we’re well-positioned to accelerate innovation and enhance our offerings to meet the evolving needs of our clients,” said Mark Sonders, CEO of RepTrak.” This investment strengthens our leadership position in the industry, empowering us to drive greater impact and deliver unmatched value within the marketplace.”

“It is apparent that reputation measurement and management is a growing focus area for companies across the world. We are very impressed with RepTrak’s evolution under Mark’s leadership thus far, and we look forward to embarking on RepTrak’s next phase of growth, both organic and inorganic, together,” said Eric Hinkle, Periscope Principal.

The investment in RepTrak was facilitated by BrightTower and made in partnership with Tree Line Capital Partners which supported the credit financing for the transaction.