Our Approach

We believe in collaborative partnerships with management teams that love what they do. We believe that making investments across select industries and applying extensive sector experience drives superior results.

Firm Overview

Sectors

Marketing Services

  • Customer Experience
  • Performance & Return on Investment Digital Agencies
  • Data Collection & Insights

Security Services

  • Asset Monitoring & Tracking
  • Cyber and Managed Security Services
  • Identity Management

Software

  • Application Software
  • Enterprise Software

Healthcare Services

  • Healthcare Information Technology
  • Digital Health & Patient Engagement
  • Population Health

Business Process Outsourcing

  • Digital Infrastructure & Automated Workflow
  • Compliance
  • Human Resources, Insurance & Legal – Tech
  • Managed Service Providers
  • Unified Communications

Criteria

Revenue:

$10M – $50M

EBITDA of:

$2M – $8M

Additional Criteria

  • Founder-owned companies
  • Mission-critical products and service offerings
  • History of sustainable profitability
  • Known avenues to accelerate growth
  • Headquartered in North America
  • Highly recurring/re-occurring revenue

Case Studies

  • Prime Visibility Media Group, Inc. (“Prime Visibility”) is an online performance advertising network and digital marketing agency formed through the concurrent acquisitions of Prime Visibility and AdOn Network
  • Steve Jarmel (Partner) sourced the co-investment equity and senior debt and served as Chairman of the Board of Directors
  • Take advantage of a rapidly growing digital marketing industry by combining and scaling an online advertising network and digital marketing agency
  • Advertising budgets are increasingly shifting dollars to digital advertising from TV, radio, and print
  • Brands recognizing the value proposition and ROI of digital marketing
  • Replaced incumbent leadership team with industry experts
  • Hired S. Brian Mukherjee as President in April 2010; promoted to CEO in October 2010
  • Revamped product offerings, expanded customer relationships to accelerate growth
  • Identified and executed key cross and up sell opportunities across business units
  • Revamped incentive compensation structure to align corporate and individual goals
  • Sold non-core products, acquired and integrated a technology engine, which expanded offerings to 3rd party advertisers and publishers
  • Sold to blinkx plc (LSE: RTHM), in November 2011
  • FreightWatch International is a leading logistics security services company that provides a unique suite of services, including electronic freight security, to large multi-national corporations that transport high-value cargo over the road
  • Steve Jarmel (Partner) was lead preferred director of the Board of Directors and a member of all Board committees
  • Transform a non-core business within a larger traditional guarding company into a leading niche logistics security services company
  • Heightened pharmaceutical security demand generated by FDA scrutiny and chain of custody requirements
  • Increased ability to resell stolen products through expanding blue/gray markets
  • Growing market acceptance and reduced cost of covert tracking devices
  • Further expanded internationally into Mexico, Brazil, and Europe
  • Developed new products, including temperature monitoring capability and next generation tracking devices
  • Expanded gross margin by increasing utilization of work force
  • Built out a dedicated sales organization; sourced and hired the head of sales and marketing
  • Further penetrated pharma vertical with key client wins
  • Sold in June 2012, to Sensitech Inc., a subsidiary of United Technologies Corp. (NYSE: UTX)
  • MicroMass is a medical marketing agency providing the pharmaceutical and medical device industries with strategic, creative and digital services
  • In December 2015, SPS acquired MicroMass, a marketing agency focused on applying evidence-based behavior change strategies to create real-world solutions that optimize patient health outcomes
  • Substantial expertise and holistic offering of human health behavior, patient engagement and support, and professional advocacy
  • Focus on a strong core of therapeutic areas, including respiratory and rare disease, oncology, infectious diseases, and ophthalmology
  • Periscope sourced the investment and controlled a majority of the Board of Directors; Steve Jarmel (Partner) served as Chairman
  • Pharmaceutical companies are employing outsourced service models to reduce costs
  • Pharmaceutical is conforming to the evolving needs of the digitally inclined constituents as well as more-involved consumers/patients
  • Direct-to-physician marketing model is becoming obsolete creating high demand for targeted communication and marketing strategies
  • Digital has become the preferred communication channel for physicians
  • Built out the Company’s sales organization
  • Enhanced business development initiatives with sales best practices
  • Built out a digital strategy capability to expand service offerings to current customer base
  • Entered new or expanded further into therapeutic areas with strong growth trends such as rare diseases, oncology, and women’s health
  • Instituted KPI’s, financial dashboards, budget process and cash flow management
  • After reviewing six other add-on opportunities, Periscope sourced MicroMass Communications through proprietary transaction
  • Merger doubled the size of the business while accelerating exit timing expectations
  • Sold to UDG Healthcare plc (LON: UDG), in September 2017
VIEW ALL CASE STUDIES