Our Approach

Testimonials

Partnering with the Periscope team has been an amazing experience and better than I could have ever imagined. They are a private equity team that truly comes from an entrepreneurial background and knows how to empower and support their portfolio companies and executive teams. They have rolled up their sleeves and supported us in strategic areas but also given us the freedom to operate the business, bolster our culture, and pursue our shared vision. We’re on a great track to exceed our goals, and personally, I’m having a blast working with the Periscope team and learning new things through our shared experiences.

Grayson Lafrenz

Founder & CEO, Power Digital

Testimonials

When merging MicroMass with Strategic Pharma Solutions, Periscope’s operating experience and guidance was invaluable during the planning and execution phases of the integration. In addition, they were great supporters of the investment in our product roadmap to support more of the technology needs of our pharma clients. The deliberate integration and focus on all areas of the organization led to a period of rapid growth at the firm, culminating in a highly successful exit to a strategic buyer, which was highly beneficial for all involved.

Phil Stein

CEO, MicroMass

Testimonials

We are thrilled to have selected Periscope as our new financial partner. As we leverage our MAESTRA platform to enter new geographies, our growth is accelerating. Having a partner that not only understands how to support a rapidly expanding business and technology platform but also has expertise in our specific sector is critical. The Periscope team has demonstrated that they understand our needs, employ a partnership approach, and have the capabilities, experience, and resources to help propel MAS to its fullest potential.

Ken Johnson

Founder, MAS

We engage in collaborative partnerships with management teams that love what they do and believe that making investments across select industries and applying extensive sector experience drives superior results

Sectors

Digital Infrastructure

  • Digital Strategy & Experience Design
  • Digital Performance Marketing
  • Information Services

Security Solutions

  • Asset Monitoring & Tracking
  • Cyber and Managed Security Services
  • Identity Management

Healthcare

  • Payor Services
  • Patient Engagement
  • Population Health
  • Pharma IT & Services

Business Process Automation

  • Automated Workflow
  • Compliance & Risk
  • Human Resources, Insurance & Legal – Tech
  • Technology Consulting & Managed Service Providers

Criteria

Revenue

$10M - $100M

EBITDA of

$2M - $10M

Additional Criteria

Differentiated model/unique offerings

Recurring revenue base with well known names and limited concentration

Proprietary technology or IP

FIRM FACTSHEET

Case Studies

Power
  • Power Digital (“Power”) is a data-driven, digital performance marketing business built on proprietary technology (SPRnova) that drives commerce, engagement, and growth for brands
  • Periscope made its initial investment in January 2019
  • Periscope sourced the investment and controlled a majority of the Board of Directors; John Findlay led the deal
  • As a full-service firm that is built on top of SPRnova, Power helps brands scale revenue and increase profits by using data and analytics to guide strategy and ultimately ROI
  • SPRnova and robust KPI and performance reporting has driven revenue growth rates, margins, and customer and employee retention rates well above industry benchmarks
  • At investment in 2019, digital marketing is expected to grow over 54% by 2022, making it the fastest growing segment of the $600+ billion global marketing and advertising sector
  • Power’s direct addressable market is the services component of the overall industry, which represents an estimated 8-10% of the worldwide spend, or ~$50 billion
  • Well-positioned to consolidate a fragmented market and integrate complementary add-on acquisitions
  • Complete significant investment in proprietary technology platform to enable a pathway to a PaaS offering with potential for revenue-based valuations
  • Ramp investments in sales organization, production, and executive team to support scaling and integration of add-on acquisitions
  • During Periscope’s investment period, Power evolved into one of the fastest growing, disruptive technology-enabled digital performance marketing services company that utilizes data, analytics, and proprietary technology to drive digital commerce, engagement, and high ROI outcomes for leading and emerging brands
  • Services & M&A: Built out new service offerings and acquired 4 platforms to further augment core capabilities
  • Product: Fully integrated existing proprietary apps and
    third-party tools under one unified umbrella: SPRnova
  • GTM: Eliminated CEO-led selling by building sales organization and invested in internal marketing engine to drive national brand recognition
  • Sold to Court Square Capital Partners, in March 2022
MicroMass
  • MicroMass is a medical marketing agency providing the pharmaceutical and medical device industries with strategic, creative and digital services
  • In December 2015, SPS acquired MicroMass, a marketing agency focused on applying evidence-based behavior change strategies to create real-world solutions that optimize patient health outcomes
  • Substantial expertise and holistic offering of human health behavior, patient engagement and support, and professional advocacy
  • Focus on a strong core of therapeutic areas, including respiratory and rare disease, oncology, infectious diseases, and ophthalmology
  • Periscope sourced the investment and controlled a majority of the Board of Directors; Steve Jarmel served as Chairman
  • Pharmaceutical companies are employing outsourced service models to reduce costs
  • Pharmaceutical is conforming to the evolving needs of the digitally inclined constituents as well as more-involved consumers/patients
  • Direct-to-physician marketing model is becoming obsolete creating high demand for targeted communication and marketing strategies
  • Digital has become the preferred communication channel for physicians
  • Built out the Company’s sales organization
  • Enhanced business development initiatives with sales best practices
  • Built out a digital strategy capability to expand service offerings to current customer base
  • Entered new or expanded further into therapeutic areas with strong growth trends such as rare diseases, oncology, and women’s health
  • Instituted KPI’s, financial dashboards, budget process and cash flow management
  • After reviewing six other add-on opportunities, Periscope sourced MicroMass Communications through proprietary transaction
  • Merger doubled the size of the business while accelerating exit timing expectations
  • Sold to UDG Healthcare plc (LON: UDG), in September 2017