Periscope Equity Announces Sale of Investment in Power DigitalMarch 16, 2022
Chicago, IL—(March 16, 2022). Periscope Equity announced today the sale of its investment in Power Digital (“Power” or the “Company”) in connection with a new strategic capital investment in the Company from Court Square Capital Partners.
Founded in 2012, by CEO Grayson Lafrenz, Power Digital is a leading digital performance marketing services company that utilizes data, analytics, and proprietary technology to drive digital commerce, engagement, and high ROI outcomes for leading and emerging eCommerce and DTC brands. Power combines best-in-class technology, strategy, and marketing capabilities across every stage of the funnel and consumer journey, providing clients with uniquely quantifiable solutions and unmatched ROI. SPRnova™ (“nova”), Power’s proprietary machine learning technology and first-party data platform is core to the Company’s capabilities and supports its elite operating metrics across growth, profitability, client and employee retention, sales close rates, and more.
“The Company’s exponential growth is the result of the management team’s flawless execution of the company’s three-year strategic plan,” said John Findlay, Partner at Periscope Equity. “Our partnership with Power Digital and Grayson, building a true market leader, has been an absolute thrill and we want to congratulate the entire management team for this milestone achievement and know that the company is well-positioned to continue on it trajectory with Court Square.”
In just over three years, headcount grew by more than 400 employees and the platform generated more than six-fold revenue growth. This transformation period is the result of the management team’s execution of the Company’s three-year strategic plan, which included investments across people, commercial operations, product and operations, and technology including:
Recruitment of a senior leadership team to maintain and grow an already exceptional culture with industry leading metrics such as employee retention rates over 90% and a 68% female workforce;
Development of a leading tech-enabled commercial organization that effectively targets specific verticals and categories across new sales, customer success, marketing and sales operations;
Optimization of a full suite of digital performance marketing capabilities across performance, social, and content and expansion of its digital ecosystem within established and emerging media platforms;
Execution of a multi-year technology roadmap to build a highly differentiated software application and data platform and the acquisition of DataQ, a first-party data platform that accelerated nova’s machine learning technology; and
Acquisition and integration of three strategic acquisitions including Factorial Digital, Covet, and Social Method.
“This is an incredible milestone for the company and our team,” said Grayson Lafrenz, CEO and Founder of Power Digital. “The partnership with Periscope was instrumental in closing and integrating four acquisitions, aggressively investing in our proprietary technology platform to make it core to everything we do and expanding our product suite to be a highly valuable partner to our clients. I will forever be grateful to Periscope’s unwavering commitment to our day-one mission and culture of becoming the most valued, respected, and differentiated privately held performance marketing platform in the world.”
“This has been one of the most rewarding partnerships in our history and represents a continuation of our successful track record of backing and partnering with founders, such as Grayson, to scale their platfroms to be truly tech-enabled and highly differentiated within their ecosystems” said Steve Jarmel, Partner at Periscope Equity. “Congratulations to the entire Power team on its new partnership with Court Square.”
Canaccord Genuity served as financial advisor to Power, and Kirkland & Ellis LLP served as legal counsel.
About Power Digital
Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email +SMS, Conversion Rate Optimization, Amazon Marketing and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients. Unique to Power Digital is its proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging its team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.