Power Digital Marketing Acquires Top Growth Marketing Agency, Factorial DigitalOctober 21, 2019
Chicago – October 21, 2019. Power Digital Marketing, Inc. (“Power Digital”) today announced the acquisition of Factorial Digital, Inc. (“Factorial”), a leading and nationally-recognized growth marketing and SEO agency with offices in New York and South Carolina. Factorial’s service offering and team will become fully integrated with Power Digital, a technology-enabled, full-service digital marketing agency that helps brands grow online presence and scale revenue.
Power Digital is recognized for its cross-channel strategies and custom-tailored teams of marketers who service an array of industries in both the B2C and B2B spaces. The acquisition of Factorial represents the joining of two complementary digital agencies with strong core values alignment, creating a bicoastal force for online marketing with the expansion of services and deeper technical horsepower.
“Power Digital and Factorial were made from the same DNA – with a commitment to drive results, challenge the status quo, and deliver stellar customer service as an extension of our clients’ teams,” said Grayson Lafrenz, CEO at Power Digital. “Factorial is a partner we have known for years, and what excites me most, is the reputation that Factorial has established for itself, which can be largely attributed to its leaders’ and team’s ability to drive results. I know this partnership will be a huge win for us all, and most importantly for our teams and clients.”
Factorial Co-founder and CEO Corey Eulas and Co-founder and COO Sasha Dagayev founded Factorial in 2015, and since its inaugural year, have grown its client roster to include internationally-recognized, direct-to-consumer brands, establishing a footprint on the East Coast as a top digital agency. Eulas will serve as Power Digital’s Chief Strategy Officer and Dagayev as an Executive Vice President.
“To win in today’s landscape, brands need to think and act across the entire spectrum of digital marketing tactics,” said Eulas. “This partnership makes that kind of holistic strategy and execution possible. We’re naturally expanding beyond our traditional focus areas, serving as a seamless extension of our clients’ teams, and delivering real, measurable value.”
In January of 2019, Power Digital secured an investment from Periscope Equity LLC (“Periscope”), a Chicago-based private equity firm focused on investments in technology-enabled business services companies. The investment gave the company the resources to accelerate investments in Power Digital’s technology platform, hire world-class marketers and leaders to drive organic growth, drive product innovation, and support strategic add-on acquisitions, such as Factorial.
“I am thrilled that Corey, Sasha and the rest of the Factorial team are now a part of the Power Digital family,” said John Findlay, partner at Periscope Equity LLC. “Factorial has built an impressive agency and SEO offering that aligns perfectly with Power Digital’s M&A strategy of acquiring complementary agencies that offer a subset of our broad digital offerings, work with high growth challenger brands, and have core values alignment. Given this shared vision and strategy, this partnership will positively impact our culture, partners and customers.”
Since its founding in 2012, Power Digital has been featured three times in Inc.’s annual guide of the 5000 fastest-growing, privately-held companies in the U.S. and recognized three times in Inc. Magazine’s Best Workplaces. Additionally, the company has landed itself three times on San Diego Business Journal’s Best Places to Work list and twice on San Diego Business Journal’s Fastest Growing Companies in San Diego and been recognized by the likes of Entrepreneur Magazine, Forbes and others for its progressive approach to culture and team building.
About Power Digital
Power Digital is a data-driven marketing company that is recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email +SMS, Conversion Rate Optimization, Amazon Marketing and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving value for clients. Unique to Power Digital is its proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging its team of consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.