Power Digital Marketing Announces Agency’s First President – Industry Veteran Jeff Mason Joins Executive Leadership Team

February 21, 2020

Chicago – February 21, 2020.  Periscope Equity, a Chicago-based private equity firm that invests in lower-middle market technology-enabled service and software companies, is pleased to announce that Power Digital Marketing, Inc. (“Power Digital”), an award-winning, tech-enabled digital marketing agency that helps brands expand their online presence and scale revenue, has added Jeff Mason as President. Mason spent the last 10 years as the Senior Vice President of Sales at MRC Smart Technology Solutions, A Xerox Company. Under Mason’s leadership, MRC scaled from $43 million to $224 million+ in 10 years. Jeff has been widely recognized as a rising star within Xerox Corporation and was credited with building one of their top sales and consulting organizations.

“Over the past 5 years, it has become increasingly clear to me that digital marketing is where the sales industry is going, and that sales and marketing are on a true collision course,” said Jeff Mason, President of Power Digital. “I knew I had to be at the center of this collision. People don’t buy digital marketing, they buy outcomes and results. Power Digital understands this like no other agency and the company’s dedication to always innovate makes me eager to join this talented team. We have a clear vision of the future and the outcomes we plan to achieve together will be unmatched.”

Mason is a huge addition for Power Digital and has an incredibly aligned working relationship with both Power Digital’s CEO and COO going back 15+ years. In his new role, Mason plans to ascend Power Digital’s sales department into his coined “Sales 2.0 Strategy” by developing the most advanced and effective sales organization in the agency category.

“Jeff Mason is an Executive that I respect at the highest levels,” said Grayson Lafrenz, CEO of Power Digital. “I was lucky to have seen his brilliance and impact firsthand as a past colleague. It has been a dream of mine to join forces with Jeff again and there is not an Executive I would pick over him for this role. Simply put, he is world class. Not only will Jeff help us evolve our sales organization into the envy of our industry, but he will help us further develop our technology and leadership team. Jeff joining Power Digital is a game changer for the entire Power Digital Family!”

“We are excited to continue to build and develop the impressive leadership team at Power Digital,” said John Findlay, Partner at Periscope Equity. “Jeff brings an incredible amount of sales and commercial experience and leadership as well as a track record that speaks for itself. We are confident that his playbook and background are perfect in building the best sales engine in the industry and proprietary technology platform with the focus of being the fastest growing, tech-enabled digital marketing agency in the country.”

Jeff Mason officially joined Power Digital’s team effective Feb. 3, 2020.

About Power Digital

Power Digital is a data-driven marketing company that is recognized for its ability to combine the best of art and science. As a full-service firm, the company offers services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email +SMS, Conversion Rate Optimization, Amazon Marketing and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving value for clients. ​​​​​​​Unique to Power Digital is its proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging its team of consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.