Power Digital Marketing Names Clark Kokich to Board of Directors
February 11, 2020Chicago, IL – Periscope Equity, a Chicago-based private equity firm that invests in lower-middle market technology-enabled service and software companies, is pleased to announce that Power Digital Marketing, Inc. (“Power Digital”), an award-winning, tech-enabled digital marketing agency that helps brands expand their online presence and scale revenue, has appointed of Clark Kokich to its board of directors. Kokich is a digital marketing veteran, having worked in the industry for more than 20 years. Kokich was previously the CEO of Razorfish, which was one of the world’s largest interactive media agencies, and currently serves as chairman of the board for LiveRamp, a data integration SaaS company.
“I’ve met a lot of digital agencies, but I’ve never found this combination of leadership, culture, and proprietary technology,” said Clark Kokich, board member of Power Digital. “You can feel the energy when you walk through the door. The company has a talented and diverse team with virtually no turnover, and their growth is fueled by extraordinary client retention metrics. It’s a powerful formula for continued success and I’m thrilled to be part of the team.”
During Kokich’s time as CEO of Razorfish, the company expanded on a global scale through innovative strategies and use of technology to drive marketing results for some of the world’s largest brands. Under Kokich’s leadership, Razorfish grew to more than $400 million in revenue before the company was acquired by Publicis in 2009.
“We are ecstatic to have Clark Kokich join our board of directors,” said CEO of Power Digital, Grayson Lafrenz. “He has one of the most successful track records in our industry, and at Razorfish accomplished exactly what we aim to do at Power Digital: build a world class tech-enabled agency that uses its technology to drive unmatched growth and scalability. Not only does Clark bring tremendous relevant experience, but he also exemplifies Power Digital’s core values: adapt, embrace change and always innovate.”
John Findlay, Partner at Periscope Equity, added, “we welcome Clark to our growing team at Power Digital and are excited about the value and judgment he will bring to the company’s growth strategy. His diverse and seasoned industry experience will be a tremendous resource to our executive team as they build the fastest growing, tech-enabled digital marketing agency in the country.”
This appointment of Clark Kokich to Power Digital’s board was effective on Jan. 13, 2020.
About Power Digital
Power Digital is a data-driven marketing company that is recognized for its ability to combine the best of art and science. As a full-service firm, the company offers services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email +SMS, Conversion Rate Optimization, Amazon Marketing and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving value for clients. Unique to Power Digital is its proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging its team of consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.
